A boardroom-grade agenda
Every session is engineered for decision-makers: measurable CX, financial outcomes and the operating models that make experience a competitive asset rather than a cost line.
21–23 October 2026 · Johannesburg
Africa's Premier Customer Experience Leadership Event.
Why attend
Customer expectation has outpaced most operating models. The Symposium exists for the leaders who have to close that gap — with evidence, with funding, and with teams that can actually deliver. Over three days you will move from benchmark to blueprint: how CX is measured credibly, how it is resourced through economic pressure, and how it is executed across frontline, data and technology.
Every session is engineered for decision-makers: measurable CX, financial outcomes and the operating models that make experience a competitive asset rather than a cost line.
Keynotes and masterclasses delivered by leaders who have rebuilt journeys, restructured frontlines and defended CX investment to a CFO — and won.
Africa's CX, operations, marketing and transformation leadership convene in one venue for three days of curated, high-intent conversation.
Keynote positioning
Steve Towers is one of the most influential voices in customer experience and business process transformation worldwide. Founder of the BP Group and author of seminal works on Outside-In thinking and Customer Experience Management, he has spent three decades helping global organisations dismantle internally-optimised processes and rebuild them around Successful Customer Outcomes.
His opening address sets the intellectual frame for the entire Symposium: an unflinching audit of how CX is measured today, why so many scorecards fail to move behaviour, and what a credible measurement architecture looks like when it has to survive a boardroom.
Programme
Foundations on Day 1, execution on Day 2, and experience CX success live on Day 3. Expand each day for the session highlights.
Why this symposium
Global authorities and Africa's most credible CX operators share the same stage — including Steve Towers, Prof Adré Schreuder and Mumbi Odame.
Ask questions from your seat, rate every session and watch sentiment move in real time as the MC surfaces the room's best thinking.
A personal agenda, session recommendations, timed reminders and instant access to speaker decks — all in the CXS Connect delegate app.
Curated introductions, sky-level lounges and structured networking breaks designed for peer-to-peer conversation, not queueing.
Venue
Africa's tallest hotel, in the centre of Johannesburg's business district. Sky-level lounges, a purpose-built auditorium and on-site accommodation put three days of the Symposium under one roof.



On-site rooms and suites at Hotel Sky Sandton with preferential delegate rates — walk from your room to the keynote.
Secure undercover parking on-site, with Gautrain Sandton Station and OR Tambo transfers minutes away.
Sky Lounge and Sky Bar host every break and the end-of-day drinks, high above the Sandton skyline.
Full brunch service in the Sky Restaurant daily, plus continuous barista and refreshment stations.
High-speed venue-wide Wi-Fi and charging throughout the auditorium for a fully digital delegate experience.
5 Rivonia Road, Sandhurst, Sandton — the heart of Johannesburg's business district.
Who should attend
The Symposium is deliberately cross-functional — because experience never fails in one department.
Partners & sponsors
Testimonials
“The only CX gathering on the continent where the conversation starts at boardroom level and stays there. We left with a measurement model, not a mood board.”
Group Customer Officer
Pan-African financial services
FAQs